About me
I’m Paul, a Chicago-based designer, art director, and producer with a career path winding through both media & advertising industries.
I provide design & marketing solutions for small businesses, entrepreneurs, agencies, publications, schools, and artists. Sometimes people want a new website but what they really need is a better message. Using Design Thinking, I help them get to the root of they truly want to accomplish.
Because having a deeper understanding behind the “why” of any project can lead to things like a better way to present a high-end retirement home, a new messaging strategy for an arts school, or alternative branding experience for a supercar company.
Photo by Aliza Baran
So, if you have a problem to solve, story to tell, or product to design please get in touch with the form below. I’ve worked on everything from creating marketing campaigns and brand strategies to producing editorial photo & video shoots and designing corporate identity systems. If you’re just looking around, please bookmark the site for future updates. Thanks for visiting.
Capabilities
Brand Strategy - research & positioning; identity development: branding archetype & naming; visual/aesthetic development: logos, iconography, colors, typography & imagery; style & asset development: guidelines & documentation
Product Design & Development - UX/UI; SaaS applications to physical consumer products; Design Sprint methodology: understand & define challenges, ideate & sketch solutions, design & develop prototypes, test & validate
Marketing & Advertising Creative Services - design display & print advertising, websites, mobile apps, presentation decks, sales assets, newsletter & emails, direct mail, OOH, architectural signage, packaging, books, periodicals & publications, social media content
Art Direction - photo & video on-location & in-studio direction including location scouting and prop styling; visual interpretation & editorial storytelling; illustration; infographics
Production Management - source & oversee vendors and suppliers, compare and negotiate pricing, prepress inspection, quality control; hire additional freelance support as needed
AWARDS & RECOGNITION
AIGA Ask + Give, panel participant; AIGA Small Talks, lecture; Association of Alternative Newspapers, award: best cover design; CHGO DSGN, exhibition; Chicago Headline Club, award: best illustration; Columbia College (Chicago), lecture; Harrington College of Design, lecture; Hudson County Community College; Milwaukee Press Club, award: best cover design, design overall; School of the Art Institute of Chicago, lecture