Creative Direction. Visual Design. Brand Strategy.

About/Contact

 
 

Photo by Aliza Baran

LET’S WORK TOGETHER.

Paul is a Chicago-based creative director with a career path winding through media & advertising industries. He’s designed websites, print publications, and branding strategies (and tons of other things) for small businesses, entrepreneurs, agencies, publications, non-profits, and artists.

If you have a problem to solve, story to tell, or product to design please connect using the form below.

Resume

Capabilities

  • Brand Strategy - research & positioning; identity development: branding archetype & naming; visual/aesthetic development: logos, iconography, colors, typography & imagery; style & asset development: guidelines & documentation

  • Product Design & Development - UX/UI; SaaS applications to physical consumer products; Design Sprint methodology: understand & define challenges, ideate & sketch solutions, design & develop prototypes, test & validate

  • Marketing & Advertising Creative Services - design display & print advertising, websites, mobile apps, presentation decks, sales assets, newsletter & emails, direct mail, OOH, architectural signage, packaging, books, periodicals & publications, social media content

  • Art Direction - photo & video on-location & in-studio direction including location scouting and prop styling; visual interpretation & editorial storytelling; illustration; infographics    

  • Production Management - source & oversee vendors and suppliers, compare and negotiate pricing, prepress inspection, quality control; hire additional freelance support as needed


AWARDs

2021 Best Single Feature Design (Gridiron Awards)

2020 Best Website Design (Gridiron Awards)

2019 General Excellence (CRMA)

2019 Best Single Cover Design (Gridiron Awards)

2019 Best Single Feature Design (Gridiron Awards)

2019 Best Overall Design (Gridiron Awards)

2018 Best Single Cover Design (Gridiron Awards)

2018 Best Overall Design (Gridiron Awards)

2016 Best Cover Design (AAN)

2015 Best Illustration (Chicago Headline Club)

RECOGNITION

AIGA Ask + Give, panel participant; AIGA Small Talks, lecture; CHGO DSGN, exhibition; Columbia College (Chicago), lecture; Harrington College of Design, lecture; Hudson County Community College; School of the Art Institute of Chicago, lecture


© Paul John Higgins